Over the past few years, the library has taken a multi-pronged approach to marketing the research fair. Our director not only invites our dean and faculty to attend, but also asks faculty to encourage their students to come as well. Librarians who are involved with the Law School's Inns of Court program advertise the event both by emailing students and announcing at their respective Inn meetings the upcoming date and time for Lawlapalooza.
In the early years of Lawlapalooza, a strong print marketing campaign included posting flyers and posters throughout the law school. In recent years, print marketing has evolved to digital marketing. The adoption of digital signage throughout the law school helped this transition. Additionally, the library has posted to its Facebook, Twitter, and Instagram account before, during, and after the event. We've also used one of the display cases in the library to showcase some of the giveaway items, including our popular buttons.
To build interest in the event and to promote library resources, we have also organized contests with small give-aways. In 2011 and 2012 we held a Question of the Day contest. All librarians were encourage to come up with questions to use for the contest. Any students who submitted a correct answer were entered into a drawing for agift card. In 2013, the library wanted to promote our AskUs service, where students had to post pictures of our buttons to their social media accounts using our hashtag to be entered into the gift card drawing.